29 Sep Singapore home staging
Singapore Home Staging
“Jack, do you do home staging for the property you sell?”
I was on the phone with homeowner Mrs Lee, when she brought the question up. Mrs Lee is one of the very rare local Singaporean homeowners that I have spoken to over the years who brought up the topic of home staging first. More often than not, I am the one who highlights how home staging can help sell properties faster when it is feasible to stage the property.
I have since written a second post on home staging in Singapore. In this second post, I invited the leading home staging experts here in Singapore to participate in an expert roundup to debunk the myths of home staging and to provide insider tips to make home staging work. You may want to visit that post after you are done here.
What is home staging?
Home staging is essentially dressing up the property to present it in the best possible way so as to give prospective buyers with the best possible first impression. With more buyers interested, the property that is home staged would sell faster and at a higher price compared to a similar property that is not home staged.
What does home staging involve?
The dressing up could involve the following to help set the right viewing experience,
* minor renovation touch up
* putting painting & artwork in the property
* putting greenery & carpet in the property
* putting suitable furniture & accessories in the property
Staging photos credit: Houzz Singapore
In recent years, virtual home staging has been gaining popularity.
Staging photos credit: Spotless Agency
When is home staging most appropriate?
Home staging is most appropriate for properties that are not occupied and are bare. Home staging is a worthy investment for properties that are for sale. However, from a cost point of view, it may not be worthwhile to do home staging for rental properties. Having said that, in order to increase the appeal of rental properties, rental properties should be kept clean, neat and presentable.
Who does the home staging?
In Singapore, there are a number of companies who specialise in home staging. The process usually starts with a visit to the property by the consultant followed up by a proposal and a quotation. The quotation usually covers transportation cost, furniture rental cost and the design fee (the proposal).
Home staging is an almost must-do for sellers in the western countries. They understand the value of home staging well and it is done before the properties hit the market. Over the years, I have helped both locals and Caucasians sell their Singapore properties.
The Caucasians will bring up the topic of home staging on their own when I talk to them. As for the local Singaporeans, when I feel home staging can help and suggest the idea to them, they are usually receptive. A prospective seller I once spoke to told me that he wanted to show the unit “as-is” and was not interested to do anything – then he ended up getting “as-is” offers instead of good offers.
As for my conversation with Mrs Lee, it went very well. It is always easier to hit the end objectives when we work with clients who share similar beliefs.
Having difficulty selling your property? Consider getting it home staged. Check out the home staging video below.
Ready for more home staging goodness? Visit this home staging expert roundup as the leading home staging companines in Singapore give their expert take on this topic.
Main photo credit: Flickr/Christian Rondeau